HOW IS A DRIZZL’D FRANCHISE DIFFERENT?

Since we embarked on our franchise journey, one question keeps popping up: "What makes a Drizzl’d franchise different?" It's a fantastic question and one I love to answer. Even though this blog post may seem short, what I am about to discuss is the result of extensive research and the hard work that was put into Drizzl’d since our inception in 2021 —something I'm personally incredibly proud of!

Hey, that’s me!

So, how are we different?

From the very beginning, we ensured Drizzl’d was designed with a business-first mindset. While this might seem obvious, many new businesses, especially within the hospitality space, often skip over the fundamentals such as core principles, policies, procedures, staffing, and growth plans. At Drizzl’d however, we’ve meticulously developed all these elements to ensure strategic growth, ease of operation, profitability for our franchisees and most importantly, the ability and recipe for them to step away from daily operations to enjoy the sweet things in life they truly yearn for and deserve.

Secondly, through extensive research and interactions with our customers and potential franchisees, we've created a dynamic business model with two levels of investment—something not very typical within the hospitality franchise industry. This approach caters to the various needs of our franchisees offering a solution that fits your budget, interest and lifestyle. Whether you're looking for a full-scale venture or a smaller commitment, Drizzl'd has you covered.

Next up, Drizzl’d is still young thus offering the perfect opportunity for those looking to enter the business world without the hefty investment and commitment often required by more established brands. But don’t let our youth fool you. Our brand was crafted by highly experienced professionals with extensive backgrounds in hospitality, brand development, franchising, law and management. We took the longer and inevitably more costly route to build our business however this ensured everything was done correctly. We understand the trust people will place/have placed in Drizzl’d to help them build their sweet dreams so we needed to be comfortable knowing everything was done right and to the highest of standards. This commitment to excellence sets us apart and ensures a solid foundation for your success and future.

Lastly, our vision for the brand's growth is crystal clear, thanks to the dedication, research, and expertise of the team behind Drizzl’d. We recognise the paramount importance of having a well-defined goal and ensuring that everyone involved is aware of it. This alignment guarantees that everyone is on the same journey and is fully understanding with and supporting our mission for the future.

Over the years, I've heard countless stories from franchisees in the hospitality industry feeling blindsided by their franchisors due to a lack of clear goals, poor communication, and insufficient follow-up, training, and support. At Drizzl’d, we are determined to avoid this scenario. We believe that a culture of transparency, empowerment, and clear communication is essential to prevent unnecessary stress and to foster a supportive, open environment. With my background in management and operations at a large-scale national company, I understand firsthand the importance of strong relationships and clear communication with staff and stakeholders. This approach ensures that our vision for the future is transparent, and all franchisees are fully involved and aligned with our brand. Our commitment to openness and collaboration sets us apart and ensures that we all succeed together.

In conclusion, we believe Drizzl’d stands out as a unique and promising opportunity in the franchise world. Our dedication to building a solid foundation, open communication and collaboration, coupled with our dynamic investment options, support and transparent growth strategy ensures that our franchisees can thrive and enjoy the sweet life they deserve.

If you're ready to join a brand that values strong relationships, invests in doing things the right way, clear communication, and strategic growth, let's talk! Enquire now by clicking here to take the first steps toward a sweeter future with Drizzl’d!

A SWEET HISTORY OVER THE DECADES

Desserts have always been a cherished part of our culinary traditions no matter where you come from in this world! It’s absolutely undeniable that desserts bring joy and sweetness to our lives and it marks as a treat that’s well deserved. Over the decades, the evolution of desserts reflects changes in culture, technology, and tastes, creating a fascinating journey from simple treats to the sophisticated sweets we enjoy today.

How did desserts like these evolve over the decades?

In the early 20th century, desserts were often homemade and rooted in simplicity. Pies, cakes, and puddings made from scratch were staples, with recipes handed down through generations. Ingredients were wholesome and locally sourced, and desserts were reserved for special occasions. Classics like apple pie and chocolate cake became iconic symbols of comfort and celebration.

The post-war era saw the rise of convenience foods, and desserts were no exception. The 1950s and 60s introduced instant mixes and pre-packaged sweets, making it easier for busy families to enjoy desserts. This era also brought an explosion of creativity, with gelatin molds and novelty cakes becoming popular at parties and gatherings.

As we moved into the late 20th century, the dessert landscape continued to evolve with a focus on indulgence and variety. The 1980s and 90s saw the emergence of rich, decadent desserts like tiramisu, cheesecake, and molten lava cakes. The influence of international cuisines also began to shape dessert menus, introducing flavors and techniques from around the world.

Today, the world of desserts is more diverse and innovative than ever. At Drizzl’d, we honor the rich history of desserts while adding our own modern twist. Our menu features classic century old treats reimagined with contemporary, modern flavors. For instance, our gourmet churros and our hot ball doughnuts take a traditional favorite and elevate it with unique toppings and fillings, blending nostalgia with new tastes.

We also embrace current trends, such as plant-based ingredients and artisanal creations, ensuring that our offerings cater to a wide range of preferences and dietary needs. By combining time-honored traditions with fresh, innovative ideas, Drizzl’d keeps the sweetness of history alive while delighting modern palates to ensure sweets are catered to you, our customers all day until late at night.

Join us on this delicious journey through time, and experience how Drizzl’d bridges the past and the present with every bite. Indulge in our desserts and savor the perfect blend of tradition and innovation because no matter what life throws at you, “Yeah, you deserve this” sweet treat!

THE NEW CHURROS ON THE BLOCK

These are going to be our new favourites, tbh.

At Drizzl’d, we love experimenting with new flavours and dessert items to bring you treats you'll truly enjoy. We take a lot of item refining what we are introducing to our customers; not just to jump in the current fad or craze. We’re thinking long term here at Drizzl’d and because of that, we've been expanding our menu based on your suggestions, giving you more delicious options to satisfy your sweet tooth for the long term

This winter, and available RIGHT NOW, we're excited to introduce our new churros range! Some of our dedicated Drizzl’d fans may have noticed we’ve been slowly trialing new flavours, but now we’re ready to officially unveil them. Say hello to: “Lovers or Friends,” “Be My Berry-tine,” and “They Don’t Lotus Me.”

Welcoming ‘Lovers or Friends’ (top right), ‘Be My Berry-tine’ (top left) & ‘They Don’t Lotus Me’ (bottom) to the Drizzl’d family!

Lovers or Friends.

A personal favourite of mine, this dessert celebrates the sweet moments shared between lovers and friends. Think cinnamon sugar, milk chocolate, strawberries, and icing sugar—a combination that’s perfect whether you're on a date or catching up with a friend. Is this your lover? Or is this your friend? Don’t worry, your secret is safe with us at Drizzl’d

Be My Berry-tine.

Valentine’s Day may be far away, but it’s never too early to win over your crush. This delightful treat features cinnamon sugar, white chocolate Drizzl’d over freshly made churros, topped with crunchy raspberry crumbles. “Be My Berry-tine?” With this dessert, they won’t be able to say no! 

They Don’t Lotus Me.

The classic lotus flavour is as timeless as the feeling of being unnoticed in the dating scene. Whether you’ve been overlooked by a long-time crush or at a party, we’ve all been there! We know how it feels so we thought we would introduce this flavour to make you feel better. This flavour features cinnamon sugar, our classic lotus Biscoff sauce Drizzl’d over freshly made churros and topped with crushed lotus biscuits. It’s a classic flavour for those classic situations we’ve all experienced.

We can’t wait for you to try our new churros range NOW and discover your new favorite treat! Whether you’re reminiscing about dates with “Lovers or Friends,” celebrating early with “Be My Berry-tine,” or enjoying the timeless taste of “They Don’t Lotus Me,” there’s something for everyone. Your feedback helps us create the best dessert experiences, so stop by Drizzl’d, indulge in these new flavours, and share your thoughts with us. We look forward to serving you!

THE LATE NIGHT REWARD

There’s a reason why we’re open late, seven days a week, when other businesses close early. This decision was intentional, based on personal experience, and rooted in the belief that everyone deserves a reward at the end of a long day.

“Yeah, you deserve this sweet treat!”

After navigating through a myriad of tasks, meetings, or personal responsibilities, treating yourself to a sweet treat can feel like a well-deserved celebration of your efforts. It’s a moment of self-care, acknowledging your hard work and giving yourself a pat on the back for making it through the day.

We understand that everyone comes from different backgrounds, with unique stresses and schedules. Some people end their days at lunchtime, others close to midnight. Regardless of when your day ends, Drizzl’d is here for you. There's something undeniably special about indulging in a delicious dessert late at night. Whether it's the allure of our hot ball doughnuts, the crunch of a freshly made churro, or the cool, creamy delight of ice cream, a dessert at the end of a long day can be a fun, enjoyable, and memorable experience.

The quiet of the evening, with fewer distractions and a sense of calm, makes for the perfect backdrop to savor every bite of your dessert. This enjoyment is even greater when shared with loved ones. Imagine sitting around the table with family or friends, laughing and chatting as you all enjoy your favorite sweets. These moments of togetherness can turn a simple dessert into a cherished memory.

Late-night desserts have a way of making ordinary nights feel special. They break the routine and add a touch of indulgence to your day. Whether you’re celebrating a small personal victory, enjoying a first date, or simply winding down, having dessert can elevate your mood and end your day on a sweet note.

At Drizzl’d, we believe in the power of dessert to bring joy and create memorable experiences. Our freshly made treats are perfect for any time of the day, but there's something magical about enjoying them when the world is quiet and the day is done. So next time you crave something sweet at night, remember: you deserve it. Indulge in the moment, savor the flavors, and make it a delightful end to your day.

DRIZZL’D CALL OUT

Social media is overflowing with videos and images of everything you can imagine, making it tough to stand out. But here at Drizzl’d, we’ve been experimenting with different social media strategies over the past few years, learning what works, what doesn’t, and what captures your interest. After a long journey of data collection, we’ve come up with something fresh and exciting (shh, it’s a secret for now), and we need YOU to bring it to life!

ICE ICE BABYYY

We’re thrilled to launch this new (secret) idea, but we can’t do it without your help. Here’s what we’re looking for:

1) Locals in Moonee Ponds, so visiting Drizzl’d and its surrounds won’t be out of your way.

2) 15 minutes of your time!

3) Loyal Drizzl’d customers who love our desserts.

4) People who aren’t shy about being in front of the camera!

If this sounds like you, we want to hear from you! Just reach out to us at hello@drizzld.com.au or send us a DM on Instagram or TikTok. We will then reach out to chat more about this new idea, exciting opportunity and how you can be a part of it. We can’t wait to work with you and make something amazing together!

ORIGINS OF CHURROS

Churros, those delightful, golden, and crispy pastries dusted with sugar, have a rich and fascinating history. Originating in Spain, churros have become a beloved treat around the world, but their journey to global fame is a tale worth telling. 

Now serving at Drizzl’d until late at night!

The exact origins of churros are somewhat debated. One theory suggests that they were brought to Europe by Portuguese explorers who discovered a similar pastry in China, known as "youtiao." The Spanish adapted the recipe, creating the ridged, star-shaped churros we recognise today by using a star-shaped nozzle to pipe the dough. Another theory posits that churros were invented by Spanish shepherds. Living high in the mountains with limited access to fresh bread, these resourceful shepherds created churros from basic ingredients like flour, water, and salt, which they could easily carry and cook over an open flame.

Regardless of their precise origins, churros quickly became popular across Spain and were enjoyed at all times of the day, often paired with a cup of thick, rich hot chocolate. From Spain, churros spread to Latin America and the Philippines, brought by Spanish colonisers. Each region has since put its own spin on the classic treat, with variations including fillings like dulce de leche, chocolate, or fruit.

At Drizzl’d, we are excited to bring this delicious tradition to our menu. We serve fresh, handcrafted churros that stay true to their Spanish roots while offering a modern twist. Our churros are made to order, ensuring they are always hot and crispy. Whether you're indulging in a sweet snack or looking for the perfect dessert to end your meal, our churros are sure to delight your taste buds and offer a little slice of culinary history.

Come visit us at Drizzl’d and experience the magic of fresh churros, where tradition meets modern indulgence! Yeah, you deserve it!

DRIZZL’D ETIQUETTE 101

When stepping into Drizzl'd, customers play a vital role in maintaining the positive and welcoming vibe we cherish. Drizzl'd etiquette isn't solely about staff behavior—it's about the collective effort to ensure everyone feels valued and respected.

Sharing is always caring!

Let's face it, life can be overwhelming at times. Whether it's the pressure of upcoming exams or the stress of job hunting, many visitors to our store are grappling with their own challenges. We understand, and we're grateful you choose Drizzl'd as a pick-me-up amidst the chaos.

So, let's set the record straight. We're not singling anyone out here. We simply want to remind everyone, ourselves included, that we're all human. A simple smile or a kind word can brighten someone's day more than you realise.

First and foremost, looking out for each is crucial. At Drizzl’d, we do encourage our staff to constantly look out for each other within the workplace. However, looking out for each other goes beyond our team! Whether it's patiently waiting in line or sharing a friendly nod with fellow customers, every small gesture fosters a sense of community within Drizzl'd.

Patience is equally essential from a customer's perspective, especially during peak hours. Recognising that our staff might be juggling multiple orders ensures a smoother experience for all. By staying calm and understanding, customers help create a more pleasant atmosphere for everyone.

Furthermore, don't hesitate to reach out for assistance or show appreciation for our staff's hard work. Whether it's seeking menu recommendations or offering feedback, your input shapes the Drizzl'd experience and helps build us into the company we dream and working towards of becoming!

In essence, Drizzl'd etiquette thrives on collaboration. By embracing values of kindness, patience, and mutual respect, each of us contributes to an environment where both staff and customers can thrive and feel at home.

ESCAPING GUILT AND SHAME THROUGH DESSERTS

Indulging in dessert isn't just about satisfying a sweet tooth; it's about liberating ourselves from the shackles of guilt and shame that often accompany the pleasure of enjoying decadent treats. At Drizzl'd, we believe in embracing the joy of dessert without reservation, celebrating the freedom to indulge in life's simple pleasures all day, everyday until late at night!.

No guilt, no shame because ‘Yeah, you deserve it!”

In a world obsessed with health fads and dietary restrictions, dessert enjoyment can sometimes be overshadowed by feelings of guilt and shame. But what if we reframed our relationship with sweets, viewing them not as guilty indulgences, but as opportunities for self-care and self-expression? That's where sweet liberation at Drizzl’d comes in.

When you step into Drizzl'd, you're not just entering a dessert store; you're entering a sanctuary of sweetness—a place where you can leave your worries at the door and surrender to the blissful experience of dessert enjoyment. Whether you're craving a classic churro Drizzl’d with Nutella or a decadent hot ball doughnut adorned with crushed biscuits and freshly sliced strawberries, each bite is a moment of liberation, a rebellion against the notion that dessert should be accompanied by guilt.

We believe that dessert enjoyment is a form of self-care—an act of kindness and compassion toward ourselves. It's about giving ourselves permission to indulge, to savor, to delight in the simple pleasure of sweetness. And at Drizzl'd, we're here to facilitate that experience, to remind you that dessert enjoyment is not just allowed—it's encouraged.

So the next time you find yourself craving something sweet, don't let guilt or shame hold you back. Embrace the liberation that comes from enjoying dessert without reservation. Come to Drizzl'd, where every bite is a celebration of sweet liberation, and let us show you the transformative power of dessert enjoyment!

Drizzl’d has got your back! Open 7 days a week until late at night!

THE #1 BENEFIT OF WORKING AT DRIZZL’D

At Drizzl’d, innovation is at the heart of everything we do in the dessert industry. Our commitment to research and development is continuous as we tirelessly explore new flavours, recipes, and items to enchant our customers. For those with a sweet tooth, participating in this process is a prime benefit of joining our team.

We all got a sweet tooth here at Drizzl’d!

Why? Because I share a deep passion for sweets and desserts and I have no hesitation on sharing this passion with our staff. At Drizzl’d, research and development go beyond mere corporate buzzwords—they are integral to our culture, offering exciting opportunities for team members to sample and provide feedback on my latest experiments. Whatever item you see in the menu, especially the new ones, you can be rest assured that the entire team at Drizzl’d has tried and given feedback about the new menu item! Whether it's new chocolate flavours, refreshing drinks, creamy gelatos, or inventive treats, being on shift during these creative (sometimes random) spurts means you get to taste potential new menu items firsthand. My enthusiasm for culinary innovation ensures that our team regularly participates in crafting new ideas, and I highly value their feedback—which could even influence our menu’s next big hit!

If you're applying for a position at Drizzl’d, here’s a secret tip – make sure to express your enthusiasm for desserts in your cover letter or resume. Demonstrating a genuine interest in sweets will not only enhance your application but also align you more closely with our core business activities since after all, trying potential new items is (in my opinion) the number one benefit of working at Drizzl’d!

THE MOONEE PONDS COMMUNITY

Celebrating three years at Drizzl'd in Moonee Ponds brings with it a profound sense of gratitude. Moonee Ponds is more than just a location—it is the heartbeat of Drizzl'd and a key player in our little dessert success story. The support from this vibrant community has been indispensable, helping our business thrive far beyond our initial expectations. Wherever the future of Drizzl’d takes us, Moonee Ponds will always be the first and that’s something we will never forget!

“Yeah, Moonee Ponds! You deserve it!”

Choosing Moonee Ponds as our launchpad was not just a stroke of luck but the result of meticulous planning and research combined with a personal connection to the area. This strategic decision, grounded in thorough demographic analysis and a clear understanding of community needs has paid off in our eyes. Over these years, our initial insights have been validated repeatedly as we've watched Moonee Ponds grow and flourish especially with the influx of new residents post-pandemic. This growth has not only benefited local businesses like ours, but has also injected a new vibrancy into the area.

Our little humble shop has become a cornerstone of the community for hanging out and catching up with friends and family! Through many discussions with customers, we found that we are often the first stop for many who are contemplating making Moonee Ponds their home. Drizzl'd is a place where our desserts draw people in but the community's warmth and friendliness encourage them to stay. It's a community where strangers quickly become friends united by the welcoming spirit of all the locals.

The remarkable spirit of Moonee Ponds, characterised by genuine warmth and an ever-present readiness to help, makes it more than just a great place for business—it's a stellar place to live. The profound community engagement and neighbourly love enrich our lives daily and continue to make Moonee Ponds a highly desirable place to settle and of course, conduct business in for many years to come.

From all of us at Drizzl'd, we extend a heartfelt thank you to each member of the Moonee Ponds community. Your unwavering support and the wonderful atmosphere you help cultivate are what transform this area into not just a business location but a true home. Here's to many more years of growth, community, and sweet treats at Drizzl'd because “Yeah, you deserve it!”