HOW TO CHOOSE A FRANCHISE CORRECTLY: AN UNBIASED GUIDE

Choosing to invest in a franchise is a significant decision and an exciting opportunity to step into business ownership. With countless options available, deciding which franchise is the best fit can feel overwhelming. While we at Drizzl’d are confident in the strength of our franchise model, this advice is meant to help you find the right choice—even if it’s not with us.

The first step in selecting a franchise is to align it with your interests and passions. A business thrives when its owner is truly invested in its success, not just financially but emotionally. If you’re excited about food, hospitality, or creating memorable customer experiences, consider franchises that reflect those passions. A genuine connection to your work will keep you motivated and engaged, even during challenging times.

Take the time to research the industry of any franchise you’re considering. Is it growing, stable, or subject to seasonal trends? Certain industries, like the dessert market, have demonstrated resilience even in tough economic climates, offering affordable luxuries that customers continue to seek out. Understanding the market dynamics of your chosen industry is critical for long-term success.

Support from the franchisor is another essential factor. A robust franchise system will offer comprehensive training, marketing resources, and operational guidance to ensure your success. Don’t hesitate to ask potential franchisors about the level of support they provide and how they help franchisees attract and retain customers. Strong support can make all the difference, especially if you’re new to the business.

Financial transparency is essential when evaluating a franchise opportunity. Take the time to review the initial investment, ongoing fees, and potential earnings. Request a detailed cost breakdown to ensure it aligns with your financial goals. It’s crucial to ask plenty of questions about their financial structure—after all, a good franchisor should clearly explain the costs and their purpose, giving you confidence in your investment decision.

At Drizzl’d, we believe in the value of a strong franchise model, but ultimately, the best franchise is one that fits your passions, goals, and lifestyle. Choosing wisely is the first step toward a rewarding journey in business ownership.

DOUGHNUTS TO DREAMS COME TRUE

Drizzl’d began with a simple mission: to bring joy to people through handcrafted, indulgent desserts. Since our launch in 2021, we’ve grown from an idea to a thriving dessert brand that’s captured the hearts and taste buds of customers. What sets Drizzl’d apart is not just the quality of our desserts but the experience we offer. We’ve created a movement where dessert isn’t just a treat; it’s an adventure—a way to savour life’s sweetest moments.

Making Dreams Come True!

At the core of Drizzl’d’s success is innovation. From our signature Hot Ball Doughnuts to freshly made churros Drizzl’d with decadent sauces, every creation is designed to elevate dessert beyond the ordinary. We’ve never followed trends; instead, we’ve been bold enough to create them. Every flavour combination, every drizzle of sauce, and every detail of presentation is carefully crafted to ensure our desserts don’t just satisfy cravings but create lasting memories.

Our creativity hasn’t gone unnoticed. Locally, we’ve seen businesses replicate trends we introduced, from our innovative dessert formats to our unique flavour profiles. While competition is a natural part of the industry, it’s humbling to see how Drizzl’d’s influence has shaped the dessert landscape. However, the imitation doesn’t stop at our doorstep. We’ve even encountered instances of businesses overseas borrowing heavily from our branding and concepts. While it’s flattering to be seen as an industry leader, it’s also a reminder of the importance of staying true to our values of originality and quality.

Drizzl’d isn’t just about desserts; it’s about community and connection. Every customer interaction, every franchise opportunity, and every new dessert creation reflects our commitment to building relationships. We’ve worked hard to establish a brand that resonates with customers, franchisees, and local communities alike. Drizzl’d is where people come to unwind, share moments with loved ones, and indulge in something truly special.

For aspiring entrepreneurs, Drizzl’d offers more than just a chance to sell desserts—it’s an opportunity to be part of an innovative and authentic brand. Our franchise model is built on a foundation of support and success, giving franchisees the tools and resources they need to thrive. With a strong brand identity, a proven business model, and a customer-first philosophy, Drizzl’d franchisees are set up to succeed in a competitive market.

As we look ahead, our focus remains on innovation, quality, and authenticity. Drizzl’d will continue to inspire dessert lovers with new creations, set trends in the industry, and bring joy to every community we serve. Whether you’re a customer enjoying your favourite treat or a franchisee bringing Drizzl’d to a new neighbourhood, you’re part of a story that’s all about turning doughnuts into dreams come true and moments into memories. Drizzl’d is more than a dessert; it’s an experience—a celebration of life’s sweet moments that continues to grow and inspire

WE ARE HIRING!

As we kick off a new year and exciting plans for growth, Drizzl’d is expanding our team! We’re looking for enthusiastic individuals to join us in creating sweet moments and unforgettable desserts for our customers.

Think you’ve got what it takes? Here’s what we’re looking for:

You:

• Love desserts but know to keep your fingers out of the sauces!

• Are friendly, approachable, and eager to learn.

• Work well as part of a team and follow directions.

• Can commit to a minimum of three shifts per week.

• Have no minimum work experience—just bring your enthusiasm!

Us:

• Offering a casual position with shifts available on weekends and weekdays.

• Proud of our supportive and empowering work culture, with a 100% staff retention rate in 2024.

At Drizzl’d, we’re committed to fostering a positive and collaborative environment where our team members feel valued and supported. Whether you’re looking to develop new skills or be part of a fun, energetic workplace, Drizzl’d is the perfect place to grow.

If you or someone you know would be a great fit for our team, send your resume to hello@drizzld.com.au with the subject line: [Your Name] Has a Sweet Tooth!

We can’t wait to meet you and welcome you to the Drizzl’d family! 🎉🍩

A SWEET START TO 2025

As we step into 2025, we at Drizzl’d want to take a moment to reflect on the past year and share our excitement for what’s ahead. The journey hasn’t always been easy, but with the unwavering support of our team and customers, we’ve made it through stronger and more determined than ever.

Our little humble flagship store!

2024 was a year filled with both challenges and achievements. Despite the economic difficulties that affected consumer spending, we adapted our model to suit the changing landscape and emerged on the other side. We’re especially proud to share that our staff retention rate was 100%—a testament to the dedication and passion of our team. On top of that, we handled nearly 100 franchise enquiries, showcasing the growing interest in joining the Drizzl’d family.

Listening to our customers and staff has always been a priority, and in 2024, we worked hard to incorporate their feedback into the creation of our new menu. The menu is now in its final stages, and we can’t wait to share it with you soon. These highlights remind us of the power of resilience and community in building a successful business.

Looking ahead to 2025, we’re planning for a big year. We’re excited to change the way we approach our marketing by involving our customers more than ever. The new menu will soon go to trial, and we’re eager to see how it’s received. While our expansion plans are still under wraps, we’re committed to continuing our support for local schools and communities—something we take great pride in.

To our loyal customers, we want to say thank you. Your support, enthusiasm, and love for Drizzl’d mean the world to us. We’ve loved serving you and being part of your celebrations, big and small.

As we embark on this new year, let’s embrace the opportunities ahead and savour the moments that make life sweeter. Here’s to an exciting 2025—because, at Drizzl’d, Yeah, you deserve it!

THE SMARTEST PATH TO SUCCESS?

If you’ve been considering franchising, you’re likely wondering whether buying into a franchise is worth it or what the benefits might be. At Drizzl’d, we believe franchising is more than just a business opportunity—it’s a chance to step into a proven system, backed by a brand that customers already know and love. Franchising combines the independence of running your own business with the support of an established framework, making it an appealing option for aspiring entrepreneurs.

Sweet dreams start here!

When you franchise with Drizzl’d, you’re not starting from scratch. Instead, you’re building on the strength of a dessert brand known for its creativity, quality, and customer satisfaction. Our signature treats, like Hot Ball Doughnuts and freshly made churros, have captured the hearts of dessert lovers, making Drizzl’d a trusted name. This recognition gives franchisees a head start, with customers already familiar with and excited about the brand. This built-in trust significantly reduces the risk associated with starting a new venture, offering a smoother path to success.

A key advantage of franchising with Drizzl’d is the comprehensive support we provide. From initial training to ongoing operational guidance, we equip franchisees with the tools and knowledge they need to thrive. Whether it’s learning the ins and outs of crafting our desserts, creating exceptional customer experiences, or managing day-to-day operations, Drizzl’d is there to support you every step of the way. This guidance is particularly valuable for those new to the industry, offering a clear path to navigate challenges and seize opportunities.

Our franchise model also includes cost-saving benefits. With access to pre-negotiated supplier agreements and efficient systems, franchisees can maintain high-quality standards while managing expenses effectively. These measures not only reduce operational costs but also enhance profitability, making Drizzl’d a financially sound investment.

Franchising with Drizzl’d also opens the door to scalability. Once a franchisee establishes a successful location, expanding to additional territories becomes a natural next step. With growing demand for our desserts, the opportunity to build a portfolio within the Drizzl’d brand is a promising prospect for ambitious entrepreneurs.

While no business venture is without its risks, franchising with Drizzl’d offers a balance of independence, support, and opportunity. By joining the Drizzl’d family, you’re investing in more than just a business—you’re becoming part of a community that shares a passion for delicious desserts and meaningful customer experiences. With a proven business model that’s been tested post covid and economic downturns, strong brand recognition, and a commitment to franchisee success, Drizzl’d provides the ideal platform for turning your entrepreneurial aspirations into reality.

If you’ve been considering whether franchising is the right move for you, we invite you to explore the possibilities with Drizzl’d. Together, we can make life a little sweeter—one dessert and one success story at a time.

Interested? Click here to find out more!

DRIZZL’D: MELBOURNE’S GO-TO FOR LATE-NIGHT DESSERTS

Looking for the perfect late-night dessert spot near Melbourne? Drizzl’d has you covered! Whether you’re winding down after a long day, finishing a fun night out, or just craving something sweet, we’re here to satisfy your dessert dreams. With handcrafted treats and extended hours, Drizzl’d is the go-to destination for anyone searching for “late-night desserts near me” in Melbourne.

Melbourne’s late-night, go-to dessert spot!

There’s something uniquely special about enjoying desserts late at night. It’s not just about satisfying your sweet tooth—it’s about treating yourself, creating memories, and embracing the joy of indulgence. At Drizzl’d, we’ve crafted a menu designed to turn any evening into a moment worth savoring. From our signature Hot Ball Doughnuts to our freshly made churros drizzled with decadent sauces, our desserts are made to delight.

Why are late-night desserts so popular in Melbourne? For one, they feel like a well-deserved reward. After a busy day, many people look for a way to unwind, and desserts offer comfort and indulgence like nothing else. Whether you’ve been exploring the city or simply enjoying time with friends, stopping by Drizzl’d for a sweet treat is the perfect way to cap off your evening.

There’s also a social aspect to late-night desserts. Imagine gathering with friends, sharing a plate of our Hot Ball Doughnuts, or cheers-ing with churros covered in bueno sauce and crushed biscuits. These moments of connection and laughter make desserts a must-have late-night ritual.

For those searching for “dessert places open late near me,” Drizzl’d stands out as a top choice. Our convenient locations and extended hours mean you can indulge whenever the craving strikes. Plus, our playful and inviting atmosphere makes every visit memorable.

Whether you’re a local or visiting Melbourne, Drizzl’d is here to satisfy your late-night dessert cravings. So next time you’re looking for a place to enjoy desserts after dark, remember Drizzl’d is just around the corner. Stop by and see why we’re Melbourne’s favourite spot for sweet treats when the sun goes down. Because at Drizzl’d, the best dessert decisions are made late at night.

AFFORDABLE LUXURY

As Australians navigate the challenges of rising living costs, consumer spending habits are shifting. In a climate where every dollar matters, many are seeking affordable luxuries—small, indulgent moments that bring joy without breaking the bank. At Drizzl’d, we’ve embraced this trend, offering high-quality desserts that deliver both value and satisfaction, making us a go-to choice for customers and a resilient model for franchisees.

Affordable indulgence

The Rise of Affordable Indulgence

In today’s economy, consumers are prioritising meaningful purchases, and desserts fit the bill perfectly. A handcrafted dessert offers a sense of reward, a moment of indulgence that feels special yet accessible. This is where Drizzl’d shines. Our signature Hot Ball Doughnuts and freshly made churros are designed to offer a premium experience without the premium price tag, making them a perfect treat for customers navigating tighter budgets.

A Resilient Business Model

For franchisees, this shift in consumer behaviour underscores the strength of Drizzl’d’s business model. Dessert businesses have proven to be recession-resistant, with demand remaining steady even during economic downturns. By focusing on affordable luxuries, Drizzl’d positions itself as a brand that thrives regardless of market conditions. Our streamlined operations and efficient processes ensure profitability while keeping costs manageable for franchisees.

Why Drizzl’d Stands Out

At Drizzl’d, we don’t just sell desserts; we create experiences. Each treat is a carefully crafted moment of indulgence, appealing to customers seeking value and enjoyment. For franchisees, this means investing in a brand that resonates with today’s consumers and is built for long-term success.

As Australians continue to adjust to the cost of living crisis, Drizzl’d offers both customers and franchisees a sweet solution. Whether it’s a well-earned treat or a business opportunity with proven resilience, Drizzl’d is the choice that delivers on quality, value, and joy.

THE SWEET SOLUTION

As the cost of living rises across Australia, consumers are being more mindful about where they spend their money. Dining out is still a top choice for people wanting a break from the day-to-day, but many are opting for smaller, more affordable indulgences rather than full dining experiences. In this economic landscape, Drizzl’d stands out as the perfect choice for a delicious treat that satisfies without straining the wallet.

They really are, we promise!

Drizzl’d offers a dessert experience that feels both special and accessible. Our signature Hot Ball Doughnuts and freshly-made churros bring that touch of indulgence Australians are craving—high-quality, handcrafted desserts with just the right amount of “treat yourself” appeal. Our approach isn’t just about selling desserts; it’s about creating moments of enjoyment that feel like a reward. And as we’ve observed, customers love having a go-to option that lets them savour something delightful without feeling the pinch of high restaurant bills.

For potential franchisees, this affordable indulgence model is a key benefit of choosing Drizzl’d. The current economic climate favours businesses that can cater to shifting consumer preferences, and Drizzl’d’s dessert-focused menu is exactly what today’s customers are looking for. Dessert is an affordable luxury, one that appeals across demographics, making Drizzl’d a flexible and resilient business model. Franchisees can feel confident in the fact that Drizzl’d products are designed to meet demand even when spending is tighter.

Our brand isn’t just about great desserts; it’s also about creating value for customers and franchisees alike. Drizzl’d locations focus on efficient, streamlined operations that minimise costs without compromising on quality. From our high-quality ingredients to our quick-service setup, each Drizzl’d location is designed to optimise profitability while keeping customer satisfaction high. The demand for quality, affordable treats is rising, and Drizzl’d is positioned perfectly to meet it.

Moreover, our dessert options make for a fast yet memorable customer experience, which translates to repeat business and customer loyalty. Dessert is something customers feel good about coming back for—whether it’s a quick pick-me-up on a busy day or a shared treat with friends and family. In an uncertain economic climate, Drizzl’d offers franchisees the opportunity to build a business that thrives on joy, quality, and accessibility.

As Australians navigate the cost of living challenges, Drizzl’d is here to offer a sweet solution that satisfies. Whether you’re a customer looking for a well-earned treat or a potential franchisee ready to invest in a brand built for today’s economy, Drizzl’d is the choice that delivers because, “Sweet Dreams Are Made of These”

LIFE’S TOO SHORT

Life’s too short not to savor the sweet moments, and at Drizzl’d, we believe that a little indulgence goes a long way. In the hustle and bustle of daily life, it’s easy to forget the simple joys, like treating yourself to a delicious dessert. We’re here to remind you that taking time to enjoy yourself isn’t just a luxury—it’s essential.

The ‘All Good’ is back—because life’s too short to miss out on the sweetest things! 🍩✨

Dessert isn’t just a treat; it’s a moment of joy, a chance to slow down, savor something special, and escape the ordinary. At Drizzl’d, we make it our mission to bring that joy to every customer, with handcrafted treats that feel like an experience in themselves. Our signature Hot Ball Doughnuts, freshly made churros, and unique flavor combinations are created with one goal in mind: to give you a break from the routine and let you indulge in a little well-deserved “me time.”

Life’s uncertainties remind us to cherish each day, and what better way to do that than with a dessert that brings a smile to your face? Whether it’s the rich, gooey center of a doughnut or the satisfying crunch of our sugar-dusted churros, each bite is designed to be savored. Drizzl’d is here to bring a bit of sweetness into your life and remind you that you don’t have to wait for a special occasion to treat yourself.

For those who share dessert with family or friends, Drizzl’d is a place to create memories and share smiles. After all, dessert is more than just food—it’s a celebration of life’s little pleasures. And if you’re someone who likes to go solo, that’s perfect too; sometimes the best company is your own, paired with a delicious treat.

So next time you’re thinking about skipping dessert, remember: life’s too short. Take a few moments to unwind, treat yourself, and let Drizzl’d bring a bit of joy into your day. Because every day deserves a taste of something sweet, and Drizzl’d is here to make that moment a memorable one – you deserve it!

THE PERFECT TIME TO INDULGE

As 2024 draws to a close, the economic outlook is growing more optimistic, and that’s especially exciting for the hospitality and dessert industries. At Drizzl’d, we’re already seeing this renewed energy in our customers over the past month who are embracing the simple joys of dining out and treating themselves to something truly delightful. We’ve been preparing for this moment, expanding our franchise opportunities and perfecting our menu, all with the goal of delivering high-quality, memorable desserts that make every visit special because our customers deserve it!

“Yeah, you deserve it!”

One of the biggest trends right now is experiential spending—a shift that’s music to our ears at Drizzl’d. Although we haven’t yet unveiled our upcoming menu changes, our customers’ excitement and requests for something new are loud and clear. After months (if not years) of restraint due to the economic issues Australia has faced this year, people are ready to indulge in those satisfying moments that feel a little extra. With our signature Hot Ball Doughnuts, churros, and inventive flavor combinations, Drizzl’d offers exactly the kind of experience customers crave—a sweet escape that feels like a “you deserve it” treat with every bite. Our artisanal, made-to-order approach is all about turning dessert into an experience.

For budding entrepreneurs, this economic upswing also marks an ideal time to consider franchising. The decision to offer franchising wasn’t a coincidence—it was a well-planned move based on economic trends we anticipated even before launching Drizzl’d in 2021. Now, as we gear up for growth in 2025, our franchise model provides an exciting chance to join a brand poised to benefit from these positive shifts. With customers increasingly drawn to unique, Instagram-worthy treats, Drizzl’d franchisees are perfectly positioned to spread the joy and bring unforgettable dessert experiences to new communities. It’s about more than just dessert; it’s about giving people a reason to indulge because, after all, they deserve it.

Whether you’re looking to satisfy a craving or invest in a rewarding business opportunity, Drizzl’d is here to make 2025 your sweetest year yet. Embrace the “you deserve it” spirit with us, and let’s create memories, one delicious bite at a time. The future looks bright, and at Drizzl’d, we’re just getting started!