POSITIVE AFFIRMATIONS FOR A SWEETER LIFE

In the hustle and bustle of daily life, finding moments of joy and relaxation is crucial. One delightful way to achieve this is by combining the pleasure of desserts with the power of positive affirmations. This unique blend can uplift your spirits, enhance your mindset, and make life a little sweeter. Here's how you can incorporate positive affirmations into your dessert enjoyment routine.

Positive affirmations are powerful statements that can help shift your mindset towards positivity and self-empowerment. When paired with the enjoyment of your favorite desserts, these affirmations can create a ritual of self-care and mental well-being. Here are a few affirmations to try, along with the perfect dessert to complement each one:

You deserve the sweetest life!

1. Affirmation: "I deserve joy and sweetness in my life." 

Drizzl’d Pairing: ‘The Halle Berry’

Why: The Halle Berry hot ball doughnuts are filled with a delightful forest berry sauce and drizzled with creamy white chocolate, all topped with fresh blueberries. This treat strikes the perfect balance of sweetness, with fruity flavors and vibrant colors that radiate positivity, freshness, and joy. Each bite is a delicious reminder that you deserve all the joy and sweetness life has to offer.

2. Affirmation: "I am grateful for the little moments of happiness."

Drizzl’d Pairing: ‘All Good’

Why: The ‘All Good’ hot ball doughnuts perfectly blend the world-famous Bueno sauce with rich milk chocolate, reminiscent of the beloved Kinder chocolate from childhood. These flavors evoke happy memories from the past, reminding you to appreciate the small moments of joy in life. No matter what challenges your day brings, savoring this delicious treat will always reassure you that it's ‘All Good’, just as the name suggests.

3. Affirmation: "I embrace relaxation and peace."

Drizzl’d Pairing: The OG

Why: The OG hot ball doughnuts are drizzled with honey, coated in cinnamon, and topped with crushed peanuts, offering nostalgic flavors that transcend generations. The soothing taste of honey calms your senses, making this dessert perfect for moments of relaxation. Enjoying The OG while focusing on peace and tranquility can enhance your ability to unwind and find inner harmony.

4. Affirmation: "I am confident and capable."

Drizzl’d Pairing: ‘Lovers or Friends’

Why: Our ‘Lovers or Friends’ churros exude romance and self-assurance. Freshly made churros, drizzled with melted milk chocolate and topped with fresh strawberries, create a flavor combination that mirrors the confidence needed to navigate the dating scene. If you can approach dating with confidence and capability, you can handle anything life throws your way. Let this delightful treat empower you to face your day with unwavering confidence and capability!

To create a meaningful dessert affirmation ritual, find a quiet space where you can fully immerse yourself in the experience. Prepare your chosen dessert, take a few deep breaths, and repeat your affirmation while enjoying each bite. Allow the flavors and the words to sink in, creating a powerful connection between your mind and your senses.

By combining positive affirmations with dessert enjoyment, you can transform an everyday treat into a moment of empowerment and joy. Embrace this practice and let it bring a little more sweetness into your life.

YOU TALKED, WE LISTENED.

We’re excited to share some fantastic news from Drizzl’d this week. Thanks to your feedback, we’ve enhanced our menu with a brand-new upgrade designed just for you! Introducing the ‘MAKE IT A PACK’ upgrade – a delightful way to save money, complement your order, and make choosing your perfect treat easier than ever.

Level up you Drizzl’d game by upgrading now!

So, what’s this all about? The ‘MAKE IT A PACK’ upgrade is perfect for anyone ordering our delicious churros or hot ball doughnuts. With this upgrade, you can enjoy any gelato and a canned or bottled drink of your choice, creating the ultimate pairing with our warm, crispy desserts.

Imagine biting into a fresh, crispy churro or a hot ball doughnut, followed by a refreshing sip of your favourite drink and a scoop of creamy gelato. It’s a match made in dessert heaven! Plus, with the ‘MAKE IT A PACK’ upgrade, you’ll save 30%, making it an irresistible deal.

We’re thrilled to offer this upgrade in-store right now! Don’t miss out on the chance to elevate your Drizzl’d experience. Be a baller and treat yourself to the ultimate dessert combo. Head over to Drizzl’d and upgrade your desserts today!

Thank you for your continuous support and feedback. We can’t wait to see you enjoy this exciting new addition to our menu!

Be sure to join ‘THE BALLERS CLUB’ to have access to special discounts, promotions, prizes, events and more! Click the link to join now!

THE BALLERS CLUB

Since our grand opening in 2021, we've had the pleasure of meeting countless individuals from all walks of life. No matter your background, interests, age, or stage in life, there's one thing that unites us all: a love for desserts! We've been thrilled to see so many regular customers, and we're incredibly grateful for your continued support. Thanks to each and every one of you. It’s because of you, Drizzl’d has become what it is today!

We’re here to help! Become a ‘Baller’ today. Yeah, you deserve it!

As we move into the second half of 2024, we've noticed several trends going viral. However, one constant we frequently hear about, both on TikTok and directly from our customers, is the rise in the cost of living. This concern resonates deeply with us. While we may not be a big business just yet, we are committed to giving back to our loyal customers wherever we can. Your support has been the backbone of our success, and we want to show our appreciation by offering special discounts, promotions, and more to help make your days a little sweeter.

To start, we've quickly introduced a loyalty program for our cherished customers. This program isn't just for our regulars, but for anyone who wants access to special discounts and promotions to help counter the rising cost of living. Our aim is to provide random special offers that make it a little easier to indulge in a sweet treat!

Additionally, by joining 'The Ballers Club', this will automatically gives you access to secret menu items, exclusive events, exciting prizes, and more! And here's an extra sweet deal:

1) The first 20 members to sign up will receive a $10 gift voucher sent to their email and

2) The first 50 members will be automatically entered into a draw to win a $250 Drizzl’d gift voucher to ensure you’re living the sweet life this winter!

Don't miss out on these amazing perks! Click here to join 'The Ballers Club' and be part of our dessert-loving community. We can't wait to share these exclusive benefits with you in the hopes this helps you enjoy that sweet life that’s truely deserved!

THE ECONOMICS OF HAPPINESS IN DESSERTS

In our fast-paced world, finding moments of joy and relaxation is more crucial than ever. As the weather gets colder and life gets busier, it’s important to invest in what makes us happy.

While many people invest in various activities and products to enhance their well-being, one often overlooked but highly effective investment is spending on desserts. Yes, this might sound biased, but hear us out. Indulging in sweet treats can significantly boost personal happiness and well-being, making it a worthwhile expenditure. We get it, life is busy, that’s why we’re open until late to ensure we’ve got your back!

So what are the economics of happiness in desserts? Hear us out.

We don’t know one person who remained sad after eating desserts.

The Psychological Boost

Desserts have an unparalleled ability to lift our spirits. The simple act of enjoying a delicious dessert triggers the release of endorphins, the body's natural "feel-good" hormones. This chemical reaction can instantly improve mood and reduce stress. Treating yourself to a dessert after a long day or celebrating a small victory can provide a much-needed psychological boost, making you feel happier and more content.

Creating Memorable Experiences

Spending on desserts is not just about the sweet indulgence itself; it's about creating memorable experiences. Whether you're sharing a slice of cake with friends, enjoying a sundae with your family, or savoring a gourmet churro from Drizzl’d, these moments become cherished memories. The joy of sharing desserts fosters social connections and strengthens relationships, contributing to overall happiness.

A Rewarding Ritual

At Drizzl’d, we promote the idea of dessert as a reward extensively. Incorporating desserts into your routine as a reward system can be highly motivating. Knowing that a delightful treat awaits you at the end of a challenging task can enhance productivity and provide a sense of accomplishment. We offer a variety of delectable desserts that serve as the perfect reward for your hard work, making every achievement sweeter.

Supporting Local Businesses Like Drizzl’d

By spending on desserts, especially from local establishments like Drizzl’d, you're also supporting small businesses and contributing to the local economy. Though we’re a small, humble store in Moonee Ponds, we have big plans that are already starting to unfold. By indulging in Drizzl’d, you’ll be part of our journey, and one day, you’ll proudly say, “I was there at their first store!”

Indulgence Without Guilt

At Drizzl’d, we believe that desserts should be enjoyed without guilt. Our menu is crafted to offer not just delicious flavors but also a sense of indulgence that feels like a true reward. From our innovative flavors to our seasonal specials, every item is designed to bring joy and satisfaction.

In conclusion, spending on desserts is much more than a financial transaction; it's an investment in your happiness and well-being. So, treat yourself more often, and let Drizzl’d be your go-to destination for creating those joyful moments that make life sweeter. After all, “Yeah you deserve it!”

HOW IS A DRIZZL’D FRANCHISE DIFFERENT?

Since we embarked on our franchise journey, one question keeps popping up: "What makes a Drizzl’d franchise different?" It's a fantastic question and one I love to answer. Even though this blog post may seem short, what I am about to discuss is the result of extensive research and the hard work that was put into Drizzl’d since our inception in 2021 —something I'm personally incredibly proud of!

Hey, that’s me!

So, how are we different?

From the very beginning, we ensured Drizzl’d was designed with a business-first mindset. While this might seem obvious, many new businesses, especially within the hospitality space, often skip over the fundamentals such as core principles, policies, procedures, staffing, and growth plans. At Drizzl’d however, we’ve meticulously developed all these elements to ensure strategic growth, ease of operation, profitability for our franchisees and most importantly, the ability and recipe for them to step away from daily operations to enjoy the sweet things in life they truly yearn for and deserve.

Secondly, through extensive research and interactions with our customers and potential franchisees, we've created a dynamic business model with two levels of investment—something not very typical within the hospitality franchise industry. This approach caters to the various needs of our franchisees offering a solution that fits your budget, interest and lifestyle. Whether you're looking for a full-scale venture or a smaller commitment, Drizzl'd has you covered.

Next up, Drizzl’d is still young thus offering the perfect opportunity for those looking to enter the business world without the hefty investment and commitment often required by more established brands. But don’t let our youth fool you. Our brand was crafted by highly experienced professionals with extensive backgrounds in hospitality, brand development, franchising, law and management. We took the longer and inevitably more costly route to build our business however this ensured everything was done correctly. We understand the trust people will place/have placed in Drizzl’d to help them build their sweet dreams so we needed to be comfortable knowing everything was done right and to the highest of standards. This commitment to excellence sets us apart and ensures a solid foundation for your success and future.

Lastly, our vision for the brand's growth is crystal clear, thanks to the dedication, research, and expertise of the team behind Drizzl’d. We recognise the paramount importance of having a well-defined goal and ensuring that everyone involved is aware of it. This alignment guarantees that everyone is on the same journey and is fully understanding with and supporting our mission for the future.

Over the years, I've heard countless stories from franchisees in the hospitality industry feeling blindsided by their franchisors due to a lack of clear goals, poor communication, and insufficient follow-up, training, and support. At Drizzl’d, we are determined to avoid this scenario. We believe that a culture of transparency, empowerment, and clear communication is essential to prevent unnecessary stress and to foster a supportive, open environment. With my background in management and operations at a large-scale national company, I understand firsthand the importance of strong relationships and clear communication with staff and stakeholders. This approach ensures that our vision for the future is transparent, and all franchisees are fully involved and aligned with our brand. Our commitment to openness and collaboration sets us apart and ensures that we all succeed together.

In conclusion, we believe Drizzl’d stands out as a unique and promising opportunity in the franchise world. Our dedication to building a solid foundation, open communication and collaboration, coupled with our dynamic investment options, support and transparent growth strategy ensures that our franchisees can thrive and enjoy the sweet life they deserve.

If you're ready to join a brand that values strong relationships, invests in doing things the right way, clear communication, and strategic growth, let's talk! Enquire now by clicking here to take the first steps toward a sweeter future with Drizzl’d!

A SWEET HISTORY OVER THE DECADES

Desserts have always been a cherished part of our culinary traditions no matter where you come from in this world! It’s absolutely undeniable that desserts bring joy and sweetness to our lives and it marks as a treat that’s well deserved. Over the decades, the evolution of desserts reflects changes in culture, technology, and tastes, creating a fascinating journey from simple treats to the sophisticated sweets we enjoy today.

How did desserts like these evolve over the decades?

In the early 20th century, desserts were often homemade and rooted in simplicity. Pies, cakes, and puddings made from scratch were staples, with recipes handed down through generations. Ingredients were wholesome and locally sourced, and desserts were reserved for special occasions. Classics like apple pie and chocolate cake became iconic symbols of comfort and celebration.

The post-war era saw the rise of convenience foods, and desserts were no exception. The 1950s and 60s introduced instant mixes and pre-packaged sweets, making it easier for busy families to enjoy desserts. This era also brought an explosion of creativity, with gelatin molds and novelty cakes becoming popular at parties and gatherings.

As we moved into the late 20th century, the dessert landscape continued to evolve with a focus on indulgence and variety. The 1980s and 90s saw the emergence of rich, decadent desserts like tiramisu, cheesecake, and molten lava cakes. The influence of international cuisines also began to shape dessert menus, introducing flavors and techniques from around the world.

Today, the world of desserts is more diverse and innovative than ever. At Drizzl’d, we honor the rich history of desserts while adding our own modern twist. Our menu features classic century old treats reimagined with contemporary, modern flavors. For instance, our gourmet churros and our hot ball doughnuts take a traditional favorite and elevate it with unique toppings and fillings, blending nostalgia with new tastes.

We also embrace current trends, such as plant-based ingredients and artisanal creations, ensuring that our offerings cater to a wide range of preferences and dietary needs. By combining time-honored traditions with fresh, innovative ideas, Drizzl’d keeps the sweetness of history alive while delighting modern palates to ensure sweets are catered to you, our customers all day until late at night.

Join us on this delicious journey through time, and experience how Drizzl’d bridges the past and the present with every bite. Indulge in our desserts and savor the perfect blend of tradition and innovation because no matter what life throws at you, “Yeah, you deserve this” sweet treat!

THE NEW CHURROS ON THE BLOCK

These are going to be our new favourites, tbh.

At Drizzl’d, we love experimenting with new flavours and dessert items to bring you treats you'll truly enjoy. We take a lot of item refining what we are introducing to our customers; not just to jump in the current fad or craze. We’re thinking long term here at Drizzl’d and because of that, we've been expanding our menu based on your suggestions, giving you more delicious options to satisfy your sweet tooth for the long term

This winter, and available RIGHT NOW, we're excited to introduce our new churros range! Some of our dedicated Drizzl’d fans may have noticed we’ve been slowly trialing new flavours, but now we’re ready to officially unveil them. Say hello to: “Lovers or Friends,” “Be My Berry-tine,” and “They Don’t Lotus Me.”

Welcoming ‘Lovers or Friends’ (top right), ‘Be My Berry-tine’ (top left) & ‘They Don’t Lotus Me’ (bottom) to the Drizzl’d family!

Lovers or Friends.

A personal favourite of mine, this dessert celebrates the sweet moments shared between lovers and friends. Think cinnamon sugar, milk chocolate, strawberries, and icing sugar—a combination that’s perfect whether you're on a date or catching up with a friend. Is this your lover? Or is this your friend? Don’t worry, your secret is safe with us at Drizzl’d

Be My Berry-tine.

Valentine’s Day may be far away, but it’s never too early to win over your crush. This delightful treat features cinnamon sugar, white chocolate Drizzl’d over freshly made churros, topped with crunchy raspberry crumbles. “Be My Berry-tine?” With this dessert, they won’t be able to say no! 

They Don’t Lotus Me.

The classic lotus flavour is as timeless as the feeling of being unnoticed in the dating scene. Whether you’ve been overlooked by a long-time crush or at a party, we’ve all been there! We know how it feels so we thought we would introduce this flavour to make you feel better. This flavour features cinnamon sugar, our classic lotus Biscoff sauce Drizzl’d over freshly made churros and topped with crushed lotus biscuits. It’s a classic flavour for those classic situations we’ve all experienced.

We can’t wait for you to try our new churros range NOW and discover your new favorite treat! Whether you’re reminiscing about dates with “Lovers or Friends,” celebrating early with “Be My Berry-tine,” or enjoying the timeless taste of “They Don’t Lotus Me,” there’s something for everyone. Your feedback helps us create the best dessert experiences, so stop by Drizzl’d, indulge in these new flavours, and share your thoughts with us. We look forward to serving you!

THE LATE NIGHT REWARD

There’s a reason why we’re open late, seven days a week, when other businesses close early. This decision was intentional, based on personal experience, and rooted in the belief that everyone deserves a reward at the end of a long day.

“Yeah, you deserve this sweet treat!”

After navigating through a myriad of tasks, meetings, or personal responsibilities, treating yourself to a sweet treat can feel like a well-deserved celebration of your efforts. It’s a moment of self-care, acknowledging your hard work and giving yourself a pat on the back for making it through the day.

We understand that everyone comes from different backgrounds, with unique stresses and schedules. Some people end their days at lunchtime, others close to midnight. Regardless of when your day ends, Drizzl’d is here for you. There's something undeniably special about indulging in a delicious dessert late at night. Whether it's the allure of our hot ball doughnuts, the crunch of a freshly made churro, or the cool, creamy delight of ice cream, a dessert at the end of a long day can be a fun, enjoyable, and memorable experience.

The quiet of the evening, with fewer distractions and a sense of calm, makes for the perfect backdrop to savor every bite of your dessert. This enjoyment is even greater when shared with loved ones. Imagine sitting around the table with family or friends, laughing and chatting as you all enjoy your favorite sweets. These moments of togetherness can turn a simple dessert into a cherished memory.

Late-night desserts have a way of making ordinary nights feel special. They break the routine and add a touch of indulgence to your day. Whether you’re celebrating a small personal victory, enjoying a first date, or simply winding down, having dessert can elevate your mood and end your day on a sweet note.

At Drizzl’d, we believe in the power of dessert to bring joy and create memorable experiences. Our freshly made treats are perfect for any time of the day, but there's something magical about enjoying them when the world is quiet and the day is done. So next time you crave something sweet at night, remember: you deserve it. Indulge in the moment, savor the flavors, and make it a delightful end to your day.

DRIZZL’D CALL OUT

Social media is overflowing with videos and images of everything you can imagine, making it tough to stand out. But here at Drizzl’d, we’ve been experimenting with different social media strategies over the past few years, learning what works, what doesn’t, and what captures your interest. After a long journey of data collection, we’ve come up with something fresh and exciting (shh, it’s a secret for now), and we need YOU to bring it to life!

ICE ICE BABYYY

We’re thrilled to launch this new (secret) idea, but we can’t do it without your help. Here’s what we’re looking for:

1) Locals in Moonee Ponds, so visiting Drizzl’d and its surrounds won’t be out of your way.

2) 15 minutes of your time!

3) Loyal Drizzl’d customers who love our desserts.

4) People who aren’t shy about being in front of the camera!

If this sounds like you, we want to hear from you! Just reach out to us at hello@drizzld.com.au or send us a DM on Instagram or TikTok. We will then reach out to chat more about this new idea, exciting opportunity and how you can be a part of it. We can’t wait to work with you and make something amazing together!

ORIGINS OF CHURROS

Churros, those delightful, golden, and crispy pastries dusted with sugar, have a rich and fascinating history. Originating in Spain, churros have become a beloved treat around the world, but their journey to global fame is a tale worth telling. 

Now serving at Drizzl’d until late at night!

The exact origins of churros are somewhat debated. One theory suggests that they were brought to Europe by Portuguese explorers who discovered a similar pastry in China, known as "youtiao." The Spanish adapted the recipe, creating the ridged, star-shaped churros we recognise today by using a star-shaped nozzle to pipe the dough. Another theory posits that churros were invented by Spanish shepherds. Living high in the mountains with limited access to fresh bread, these resourceful shepherds created churros from basic ingredients like flour, water, and salt, which they could easily carry and cook over an open flame.

Regardless of their precise origins, churros quickly became popular across Spain and were enjoyed at all times of the day, often paired with a cup of thick, rich hot chocolate. From Spain, churros spread to Latin America and the Philippines, brought by Spanish colonisers. Each region has since put its own spin on the classic treat, with variations including fillings like dulce de leche, chocolate, or fruit.

At Drizzl’d, we are excited to bring this delicious tradition to our menu. We serve fresh, handcrafted churros that stay true to their Spanish roots while offering a modern twist. Our churros are made to order, ensuring they are always hot and crispy. Whether you're indulging in a sweet snack or looking for the perfect dessert to end your meal, our churros are sure to delight your taste buds and offer a little slice of culinary history.

Come visit us at Drizzl’d and experience the magic of fresh churros, where tradition meets modern indulgence! Yeah, you deserve it!